Another Award For Mad Men’s Matthew Weiner


Mad Men creator Matthew Weiner is no stranger to awards.

The acclaimed drama – which revolves around the employees of a Madison Avenue advertising agency in 1960s New York – has, quite rightly, picked up a string of gongs during its first two seasons, including Emmys and Golden Globes a-plenty.

Now Weiner is to be honoured again – but his latest award is notable because the honour is not coming from the TV or entertainment industries or from his peers.

Perhaps indicating how authentic and influential Mad Men is perceived within the profession the show portrays, Weiner is to receive an honorary award for services to the advertising industry at the 50th anniversary CLIO Awardsin Las Vegas in May.

If you’re not in the advertising business then, like me, you have probably never heard of the CLIO Awards. They are, according to the press release, “one of the world’s most prestigious international advertising and design competitions, honoring creative excellence and innovation in the industry”.

Of course, it’s easy to dismiss such honours as cynical publicity stunts designed to garner additional publicity outwith the relatively small industry circle that would normally pay attention to such an event. And, given that Barry Manilow will also get an honorary award (apparently, he’s written a lot of advertising jingles over the years), it’s a fair enough point.

But it’s also worth noting that Mad Men, for all the critical acclaim and awards success is not exactly a ratings powerhouse and Weiner is hardly a household name. So maybe they are giving him the award purely in recognition of the quality of Mad Men and the positive effect it has had on their industry.

Then again, these are advertising experts…

In any case, whatever the motivation, it’s undeniably a postive thing to see such high-quality TV output – and make no mistake, Mad Men is the highest of the high – getting recognition outwith the normal entertainment channels.

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