A Word From Our Sponsors… Castlemaine XXXX

Aussies and beer. A match made in advertising agency heaven.

But before we get to this week’s adverts, a slight digression…

In one of their live stage shows, Mel Smith and Griff Rhys Jones did one of those head-to-head comedy routines they were famous for – where Jones plays the really thick one and Smith is the only slightly less thick one –  and they are talking about what booze they like.

Mel says to Griff: “Oh, of course, you drink that Holsten Pils, doncha?” (Jones was appearing in a series of TV ads for brewers Holsten at the time.)

There is a pause and then Griff says: “No, I can’t stand the bloody stuff. No, I drink that Australian beer, wotsit called… Castlemaine X… X… X… um…”

There’s another pause as Griff tries to remember and Mel eventually jumps in with: “X! Castlemaine Four-X!”

Griff: “Yeah, that’s it… so, er, why do they call it Four-X?”

Mel: “Well, it’s ‘cos Australians can’t spell ‘beer’.”

On which note, here are a couple of the funniest Castlemaine XXXX adverts broadcast in the UK in the late 80s.


Leave a comment

Filed under A Word From our Sponsors

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s