A Word From Our Sponsors… Heineken


Everyone who grew up in the 70s or 80s remembers Heineken lager’s highly-successful TV adverts.

The long-running series of commercials was based around the slogan “Heineken Refreshes The Parts Other Beers Cannot Reach”.

They typically showed people accomplish previously impossible tasks or improve themselves in various ways simply by taking a sip of the amber nectar (oops, wrong brand).

This, then, is probably the most famous of the campaign, a Pygmalion parody which also features an early reference to “street credibility”.

Advertisements

Leave a comment

Filed under A Word From our Sponsors

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s