The first of the long-running series aired in 1959 and, from the earliest days, the adverts were extremely suggestive, packed with sensual imagery and overtly sexual symbolism.
These are from the 1960s and, though quite tame in comparison to what would follow, were still incredibly risqué for their time:
All of the adverts in this article aired on UK TV, except this one, which is from the similarly themed Aussie ad campaign:
In the 1970s, they moved to colour and upped the ante in the sexual metaphor stakes.
The following are all, I believe, from the 1970s and 1980s. First, two of the best-known ads:
This one is perhaps the least subtle of the lot, in which a woman in a canoe loses her paddle and then the canoe breaks through a waterfall into a hidden cave…
This 1980s advert provoked the most controversy in the press, due to the perceived highly erotic way the woman put the flake into her mouth… and speculation about what the lizard on the telephone was supposed to represent:
And in the 1990s, they just stopped pretending and went the whole hog by having the girl “enjoying her Flake” stark naked:
The saucy Flake girl was retired by Cadbury in 2004 – but revived in 2007 in this ad featuring Australian model Alyssa Sutherland: